OUR STORY

nou's story started in 2020… the year that changed us all. After losing my job in the global pandemic, I knew I wanted to help others experiencing change.


 

Hi, I'm Izzy

Do you remember the first perfume you owned? As a little girl, I wore my Mum’s Chanel N°5 Perfume whenever I was scared. To this day, the classic feminine aroma still makes me feel brave in times of uncertainty. With nou, I wanted to recreate this powerful ritual of smell to help others face their fear of change. 
When I left my home in New Zealand at 20-years-old and moved to California, I was way over my head. Broke, scared, and on my own for the first time, I faced so many new challenges that I felt like I was drowning. I decided I needed a mental shift.
I began buying myself a new candle or perfume for every major change I experienced.  Milestones like graduating college, landing my first job, going through a break up, and moving apartments each had a specific scent. As a result, I started to look forward to times of uncertainty, instead of allowing them to intimidate me. After I overcame the challenges, I was able to smell the memories and feel brave like I did with Chanel N°5. Once my attitude towards change, CHANGED, I felt in control of my life again.
Now I’m on a mission to encourage others to celebrate every change. The good and the bad. Because ultimately, personal growth is the only measure of success. And that deserves to be remembered.
 
 

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